EXTINCTION REBELLION

BACK PAGE ADVERT FOR THE DRUM

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At the end of 2019 Rankin was invited to guest edit an issue of The Drum. As part of the creative team we got to throw a lot of ideas at all the different articles and interviews that would make up the final issue.

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The issues theme was called "Sell Me The Truth" and each execution within the publication had this at its heart.

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One of the partners we collaborated with was Extinction Rebellion, giving them a space within the issue to tell us the truth about the environmental crisis we are in the middle of. 

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We created, developed and shot this advert for the back page of the magazine to highlight to the ad industry the value of awards in a world that is speeding towards environmental oblivion. How important are they, and the work created for them, if you don't have a world to celebrate them in?